As the audience arrives to your event, share a physical or digital asset with your target audience.
e.g. A flyer or digital screen announcement
"Win four tickets to see our next spectacular show. Text KEYWORD to 61211 and get a free programme for today’s show"
Pre-show – Audience receives an SMS text message in response to their keyword text.
e.g. Download programme
Download the programme to your mobile at torf.co.uk/programme.pdf
Straight after the show when audience is really engaged they receive a follow-up SMS message to trigger further engagement...
e.g. A poll
Who was your favourite character? Take the poll torf.co.uk/poll
A day or so/a weeek later audience receives an SMS text message inviting them to deeper engagement with the organisation, driving them to your website.
e.g. Sign up to classes
Runaway to the circus! Sign up to one of our circus classes in our new term torf.co.uk/classes
Through this series of interactions your audience will have a deeper engagement with you through related content you show.
Rob Ashelford, Programme Manager
Digital Research and Development Fund for the Arts in Wales (NESTA)
Alison Woods, Executive Director
John McGrath, Artistic Director
National Theatre Wales
Fergus Roche, Partner
(Opens your email client)